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　　听力习题：

　　The appeal of advertising to buying motives canhave both negative and positive effects. Consumersmay be (36) ______ to buy a product of poorquality or high price because of an advertisement.For example, some advertisers have (37) ______ topeople's desire for better fuel (38) ______ for theircars by advertising automotive products that improve gasoline mileage. Some of the productswork. Others are (39) ______ and a waste of consumers' money.

　　Sometimes advertising is (40) ______ misleading. A few years ago a brand was (41) ______to dieters with the message that there were fewer calories in every slice. It turned out that thebread was not dietetic, but just (42) ______ bread. There were (43) ______ calories because itwas sliced very thin, but there were the same number of calories in every loaf.

　　(44) ___________________________________________________________ . Consider fireinsurance. Fire insurance may be sold by appealing to fear of loss. (45) _____________________________________________________ . The security of knowingthat property is protected by insurance makes the purchase of insurance a worthwhileinvestment for most people. (46) _____________________________________________________________________________________

　　听力材料：

　　36. convinced

　　解析：被动语态，此处要用过去分词，不要漏了ed。convince意为“说服，使信服”。

　　37. appealed

　　解析：现在完成时，用过去分词，动词后要加ed。此处appeal to意为“唤起”。

　　38. economy

　　解析：此处需要名词作为该词组的中心词，economy在此处表示“节约，节俭”之义，拼写时注意该词中含有两个o。

　　39. worthless

　　解析：形容词置于are后面作表语，由词根worth加上后辍less组成，意为“不值的”。

　　40. intentionally

　　解析：副词修饰句子后面的形容词misleading，intentionally意为“有意地”，拼写时注意要双写l。

　　41. offered

　　解析：被动语态，要用过去分词，offer表示“提供”之义。

　　42. regular

　　解析：此处需要形容词作定语;根据前半句的意思，可猜测转折词but后面应表示“普通的，一般的”面包。注意该词以ar结尾。

　　43. fewer

　　解析：注意此处是要用比较级，fewer表示“更少的”。

　　44. 标准答案：On the positive side, emotional appeals may respond to a consumer's realconcerns

　　听音关键：positive, emotional appeals, respond to, real concerns

　　答案重构：On the positive side, emotional appeals may meet a consumer's real needs

　　画龙点睛：respond to a consumer's concerns，直译为“回应了消费者的关注”，实际上也就是指“满足了消费者的需求”，可根据这个意思，替换为meet a consumer's needs 。

　　45. 标准答案：But fear of loss is the real reason for fire insurance

　　听音关键：fear of loss, real reason for, fire insurance

　　答案重构：But the fear of loss is why people want to buy fire insurance

　　画龙点睛：此句结构简单，尽量考虑“照搬原文”。听写时除了关注重点实词，对of以及for这种连接性的介词也要注意，此句中介词听明白了，句子结构也就清楚了。

　　46. 标准答案：If consumers consider the quality of the insurance plans as well as themessage in the ads, they will benefit from the advertising

　　听音关键：consumers, consider, quality, as well as, message, benefit, adversiting

　　答案重构：The adversiting can benefit consumers if they can take both the quality of theinsurance plans and the message in the ads into consideration

　　画龙点睛：此句关键在于as well as，把该词组前后的两组短语the quality of the insurance plans和themessage in the ads记下来，再根据句子大意，可进行适当的替换。

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