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Basketball star Michael Jordan's lawyers said lastFriday they will take a case to China's supremecourt. The case deals with a Chinese sports companyusing trademarks relating to Mr. Jordan. There areseveral other cases in Chinese courts that sayChinese companies are using brand names withoutthe permission of their owners.
The former Chicago Bulls star first sued QiaodanSports in 2012. He said the sports clothing companyhad used his Chinese name and famous jerseynumber "23" to build its business. The company insouthern Fujian province did not have his permission to use the name or number.
Earlier this year, a court decided that Qiaodan could legally use the name. The Beijing MunicipalHigh People's Court recently agreed with the decision.
"In light of the trademark dispute ruling," the lawyes said in a statement, "We intend toappeal to the Supreme People's Court for retrial." The legal team added that they also areinvolved in a separate case with Qiaodan Sports over the rights to name some products.
The name "Qiaodan" is the way Chinese write Michael Jordan's surname, or family name.Basketball is a popular sport in China where many admire Mr. Jordan. Another basketballsuperstar is Chinese-born former Houston Rockets player Yao Ming.
Ren Juan is a member of Qiaodan Sports' legal department. She was asked about the latestcourt decision. She answered saying: "Qiaodan Sports will respect the judgment of the court."
In 2013, Qiaodan Sports sued Michael Jordan for harming people's opinions of the company.Qiaodan asked for $8 million in damages to its reputation.
Mr. Jordan's case is one of several that involve foreign companies and trademark rights inChina.
Apple paid $60 million in 2012 to a Chinese company that owned the iPad trademark. OfficialChinese media reported last month that a company with ties to U.S. shoemaker New Balancehad lost a trademark case against a Chinese company.
Forbes Magazine says Mr. Jordan's wealth is valued at $1 billion. He is the majority owner ofthe Charlotte Hornets basketball team. He also has a contract with Nike, which makes AirJordan shoes.
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